Our Philosophy on Investing

Our Philosophy on Investing

We respect that you have worked hard for your money and that you want to work with an investment advisor who is competent, caring, and ethical. We know that the return of your money is just as important as the return on your money. By law, we can’t promise a specific investment return, but we can promise you that we will always make the time to thoughtfully invest your money with the respect that every penny counts.

We know that no one can time the market or pick winning investments consistently. Also, chasing after prior year investment returns, following the advice of investment gurus, or selecting investments named in the media’s top ten lists has often proved to be an inconsistent and ineffective way to accomplish your long-term investment goals.

We know that diversification in various investment asset classes (such as U.S. and international stocks, bonds, real estate, and cash instruments) is a very prudent form of investing for long-term growth.

We know that fear and greed are the two worst enemies of investors. Irrational emotions usually cause irrational investment behavior. We invest your money with a long-term perspective based on an academic and disciplined approach called Modern Portfolio Theory (MPT). The focus of MPT is to achieve long-term market rates of return with less volatility.

We know that investment portfolios need to be reviewed and rebalanced consistently to minimize volatility and help you stay on track toward your financial goals. All investments portfolios are aligned to make sure that they help support your preferred future.